MadTV (1991) (DOS Game): A Complete Walkthrough and Overview

Introduction to MadTV

Released in 1991, MadTV is a classic simulation game developed by The Software Workshop and published by Infogrames. As one of the most unique and entertaining games of its time, it allowed players to step into the shoes of a TV station manager, overseeing the production and running of a fictional television station. MadTV blends elements of strategy, management, and humor, providing a fun and challenging experience that remains a beloved title in the world of retro gaming.

MadTV (1990) (DOS Game): A Complete Walkthrough and Overview

In this article, we will explore MadTV in-depth, discussing the objectives of the game, its gameplay mechanics, key strategies for success, and what made this game stand out in the crowded field of simulation games. Whether you're revisiting MadTV or playing it for the first time, this guide will help you understand how to make the most of your time managing your very own TV station.

The Objectives of MadTV

In MadTV (1990), the main objective goes beyond simply running a television network. While managing your station and competing with other networks are key aspects of the game, the ultimate goal is to build a relationship with Betty, the famous TV star, and marry her. This unique and somewhat humorous element adds a layer of strategy and personal involvement to the game.

Here’s a deeper dive into how the relationship with Betty works and how it contributes to the overall objectives in MadTV.

Progressing the Relationship with Betty

The relationship with Betty is tracked through a progression bar that fills up as you take specific actions. The bar reflects how much Betty likes you, and it must be filled in order to unlock more game features, especially those that provide strategic advantages. The key ways to increase your relationship with Betty are through two main actions: buying her gifts and airing her show, Culture Today.

  1. Buying Gifts for Betty

    • Expensive Gifts: One of the most direct ways to improve your standing with Betty is by purchasing gifts. However, these aren’t just small tokens of appreciation — they are generally quite expensive. The cost of the gifts can take a significant chunk out of your station’s budget, so you’ll need to manage your finances carefully in order to afford them.
    • Gift Impact: Every time you buy a gift for Betty, a portion of the progress bar fills up. The more valuable the gift, the greater the effect it has on your relationship. However, there’s a risk: spending too much on gifts might strain your finances, so finding a balance is crucial.
  2. Airing Betty’s Show, Culture Today

    • Programming Culture Today: To further boost your relationship with Betty, you need to air her TV program, Culture Today, on your channel. The problem is, Culture Today is a show that very few viewers enjoy watching, which means that putting it on your schedule can hurt your station’s viewer ratings. However, it’s a necessary step in advancing your relationship with Betty.
    • Strategic Scheduling: Since Culture Today doesn’t attract viewers, it’s important to schedule it at a time when it won’t directly compete with your higher-rated shows. Managing this delicate balance is key: you’re sacrificing viewership for Betty’s affection, but you’re gaining a valuable relationship boost.

Unlocking Strategic Advantages

As your relationship with Betty progresses, you'll unlock various game advantages that can help you in your competition with other TV networks:

  1. Master Key Access

    • Gain Access to Competitor’s Offices: The most significant benefit of advancing your relationship with Betty is that you will eventually receive a master key to the TV station building. This key grants you the ability to access the offices of competing TV stations.
    • View Competitor Schedules: Once you have the master key, you can secretly view the schedules of rival TV stations. This information is invaluable as it allows you to strategically adjust your own programming to outmaneuver the competition. By knowing what your competitors are airing, you can target their weaknesses, either by scheduling similar or better programs at prime times, or by exploiting gaps in their lineup.
  2. Strategic Edge: This access to competitor programming provides you with the upper hand in managing your own schedule. You’ll be able to strategically outbid them for advertising space or adjust your shows to attract viewers that they may be overlooking. The ability to outsmart rivals is one of the key elements that sets MadTV apart from other simulation games.

Balancing Relationships and Business

The dual objectives of managing a TV network and building a relationship with Betty create a unique tension in MadTV. While the game offers a classic management and strategy experience, the added personal quest to marry Betty requires players to make difficult decisions about how to balance their station’s success with their personal pursuits.

  1. Resource Allocation: You will need to allocate resources wisely, balancing the financial strain of buying expensive gifts and managing the costs of programming Betty’s show, with the need to run a successful TV station. Failing to balance these priorities can cause your station to flounder financially or hurt your relationship with Betty.

  2. Long-Term Goals vs Short-Term Success: Focusing too much on building your relationship with Betty may cause you to neglect the day-to-day management of the station. You must carefully weigh the benefits of improving your relationship with Betty against the risks to your station’s viewer ratings and financial health.


At its core, the objective of MadTV is simple: manage a television network and ensure its success. Players must balance various aspects of television station operations, such as program scheduling, advertising, budget management, and the acquisition of new shows. Your goal is to grow your station, attract viewers, and ultimately become the most successful TV network in the game world.

There are several key performance indicators (KPIs) that players must focus on to achieve success:

  1. Viewer Ratings: This is the most important metric in the game. A high viewer rating means more revenue, and it is achieved by creating a balanced and appealing programming schedule.

  2. Financial Management: Players must keep track of their station's income and expenses, which includes managing advertising revenue, production costs, and staff salaries.

  3. Program Diversity: Offering a variety of programming, including news, sitcoms, drama, and reality shows, will attract a wide range of viewers.

  4. Reputation: Building a good reputation with viewers and critics is crucial for long-term success. Negative reviews or poor-quality programming can harm your station's standing in the game.

The Gameplay Mechanics

Station Management

In MadTV, the player takes on the role of the station manager, where you will be responsible for making decisions on various aspects of the station. The primary mechanics revolve around:

  1. Scheduling: The scheduling mechanic is one of the game's most critical aspects. Players must choose which shows to air at different times of the day, balancing the need for high-rated programs with financial constraints. It’s essential to find a balance between popular genres (like drama and comedy) and niche shows that might attract specific viewers. A poor schedule will lead to low ratings, while a well-thought-out schedule maximizes your station’s viewership.

  2. Program Production: You can either produce your own shows or purchase them from external producers. When creating in-house shows, you’ll need to manage budgets, hiring staff, and determining the quality of the content. You also have to account for factors such as production deadlines and the quality of the show.

  3. Advertising: Revenue generation is a significant aspect of MadTV, and advertising plays a major role. Players must sell advertising slots to companies, but the price of these slots is affected by the ratings of the shows being aired at the time. As your station’s viewer count increases, so too will the value of your advertising slots.

  4. Ratings and Viewership: Viewer ratings are the ultimate metric for success in MadTV. These ratings are influenced by the quality and diversity of your programming, but also by competition from other fictional TV stations in the game. A higher rating means more revenue from advertisers, allowing you to reinvest in your station’s growth.

Managing Competition

Throughout the game, you’ll face competition from rival TV stations. These competitors are controlled by AI, and they will often take aggressive actions to boost their own ratings. Competing stations can affect your own station’s viewer ratings, especially if they have better programming, schedules, or promotions. You’ll need to constantly adapt to the ever-changing environment to stay ahead of the competition.

You can also sabotage rival stations in some versions of the game, but these actions may have negative consequences on your station’s reputation if discovered.

Strategies for Success

To thrive in MadTV, players need to master several key strategies:

1. Build a Strong Programming Schedule

The programming schedule is central to the success of your station. Aim to:

  • Balance the schedule: Airing only popular shows may alienate certain audiences, while focusing solely on niche shows may limit your viewership. Try to include a mix of genres and timeslots that cater to different demographics.
  • Take advantage of prime time: Prime time slots are the most lucrative. Air your highest-rated and most expensive shows during these hours for maximum revenue.
  • Adapt to audience preferences: Keep an eye on viewer trends, adjusting the schedule as needed to accommodate changing tastes.

2. Manage Your Budget Wisely

Financial management is a crucial aspect of MadTV. Over-spending on expensive shows or hiring too many staff can lead to bankruptcy. Here’s how to handle the budget effectively:

  • Control production costs: Producing in-house shows can be more expensive, but they may also provide higher returns if they become successful. Weigh the risks and rewards of each production.
  • Outsource when necessary: If budget constraints are tight, consider purchasing cheaper shows from external producers. This can help maintain variety without the financial risk of producing everything in-house.
  • Focus on advertising: The advertising revenue is a crucial part of your station’s finances. As your ratings increase, make sure you take full advantage of premium advertising slots.

One of the most crucial aspects of MadTV is managing your finances carefully. Since your goal is to run a successful TV network while also pursuing a relationship with Betty, you need to be strategic with your spending and income generation. In MadTV, money can only be earned in two ways: advertisements/commercials and selling movies/series that you already own. How you manage these two income streams directly impacts your ability to balance the various aspects of the game, such as buying gifts for Betty or maintaining a high-quality programming lineup.

Let’s break down the budgeting system and explore how to use it to your advantage in MadTV.

Revenue Streams: Advertisements and Movie Sales

  1. Advertisements/Commercials

    • Advertisements are the primary source of steady income in MadTV. These ads bring in revenue every time they air during your programming schedule. The amount of money you earn depends on the viewer ratings of the show during which the ad is broadcast.
    • Strategic Placement: To maximize the income from commercials, you need to place them during shows with high viewership. This requires careful management of your programming schedule, ensuring that you place ads during the most popular shows or peak viewing times.
  2. Selling Movies and Series

    • In MadTV, you also earn money by selling films or series that you already own. However, there’s a catch: the value of each movie decreases every time it is aired. This is because viewers lose interest in seeing the same content repeatedly.
    • Demand and Value Fluctuation: Each time a movie or show airs, its market value drops by a set percentage, potentially cutting its price in half. For example, if you have a film worth 50,000, airing it may reduce its value to as low as 25,000. However, the value gradually increases over time as the demand for the movie builds again.
    • Timing is Key: The key to selling movies or series at a good price is timing. If you air a film repeatedly, you’ll lose money as its value drops, but if you wait too long, the film may lose interest entirely, and you may not be able to sell it at all. To optimize your budget, it’s important to time your airings and sales wisely, balancing your short-term need for income with the long-term potential profit from your films.

Effective Budgeting Strategies

To manage your budget wisely in MadTV, you need to find ways to balance income from advertisements and movie sales while keeping your spending in check. Here are some strategies you can use:

  1. Maximizing Revenue from Commercials

    • Strategic Scheduling: Schedule commercials during high-rating shows or prime time slots. This maximizes the viewer exposure and, in turn, the revenue generated from each ad.
    • Diversifying Advertisements: You should also try to sell multiple ad slots during different time slots and for different types of content. For example, selling ads for children's programming, prime-time drama, and late-night shows will ensure you have a more consistent cash flow from commercials.
  2. Movie Sales: Balancing Aired and Sold Films

    • Use Movies Strategically: Instead of airing a movie too many times, which will reduce its value, you should carefully space out the airings to keep the demand up. For example, if a movie is worth 30,000, consider airing it a couple of times and then selling it once its demand is higher again.
    • Combine Movie Sales and Commercials: An effective budgeting tactic in MadTV is to combine movie sales with airing commercials. For example, air a movie worth 30,000, and then sell it afterward for a smaller loss. Simultaneously, place an ad during the broadcast to earn an extra 20,000. By combining both income streams, you can balance out the decrease in the movie’s value.
    • Sell When Demand Is High: After a film has aired a few times, its demand will start to rise again. If you wait until the movie’s value starts increasing gradually, you can sell it for a better price. This can allow you to make a profit off the film without airing it too often or losing too much in value.
  3. Efficiently Managing Your Station’s Budget

    • Track Your Spending: Keep a close eye on your station’s budget and the financial impact of every decision. Buying expensive gifts for Betty or acquiring new content for your programming requires careful financial planning. You need to ensure that your income from ads and movie sales is sufficient to cover these costs.
    • Invest in High-Quality Content: Although you need to balance your spending, investing in high-quality programming will attract viewers and boost your ratings. This, in turn, increases your revenue from commercials. Higher-rated content can also help you sell more movies or series by increasing the demand for your library of shows.

A Sample Strategy for Balancing Your Budget

Let’s walk through a simple budgeting strategy to show how the game mechanics work:

  • Step 1: Schedule a Film: Suppose you have a movie worth 30,000. Schedule it in a time slot where it will attract a decent viewership, but don’t air it too frequently. Air it once, and then wait until the demand for the movie increases again.
  • Step 2: Air a Commercial: While the film is airing, place a commercial that could generate, for example, 20,000 in revenue. This ensures that while your movie’s value is dropping, you are still generating some steady income.
  • Step 3: Sell the Film: After airing the movie, its value will have dropped, but you can sell it at the increased price due to the time that has passed since the last airing. You may sell it for around 25,000, ensuring that you don’t suffer too much from the value loss.
  • Step 4: Reinvest the Earnings: Use the combined income from the ad (20,000) and the movie sale (25,000) to reinvest in other content or to buy gifts for Betty, all while keeping your station’s budget balanced and healthy.

3. Improve Your Reputation

A good reputation can significantly boost your ratings and attract better deals from advertisers. Here’s how to maintain a positive image:

  • Offer quality content: Ensure that your station produces high-quality, engaging shows. Poorly made programs can harm your station’s image and drive viewers away.
  • Avoid controversy: Stay clear of content that may be deemed controversial or offensive by a significant portion of the audience.
  • Engage with viewers: Some versions of the game allow you to interact with the audience through focus groups or viewer feedback. Use this information to improve your programming.

The Importance of Humor and Unique Shows

While MadTV is a serious simulation game, it is also known for its humorous tone and over-the-top content. The game includes a variety of absurd and exaggerated shows that add charm and excitement to the gameplay. These include outlandish game shows, talk shows, and even bizarre news segments. The humorous elements of MadTV make it stand out from other simulation games of its time, offering both entertainment and a challenging gameplay experience.

Conclusion

MadTV (1990) is a delightful and engaging simulation game that allows players to step into the world of television network management. With a combination of strategy, financial management, and creative decision-making, MadTV remains a classic in the realm of retro gaming. Whether you are managing budgets, creating the next hit show, or trying to beat out rival stations, this game offers hours of fun and strategic depth.

For players new to the game or those revisiting it after years of nostalgia, this guide will help you understand the core gameplay mechanics, strategies for success, and why MadTV continues to be a beloved part of gaming history. With its humorous and unique approach to TV station simulation, MadTV is a game that will continue to entertain both casual players and hardcore strategists alike.

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